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Words. Wisdom. Winners.

Aamir vs. Shahrukh

Dont know if this is true…but even if it is…I wont be surprised

“Shahrukh Khan charged a whopping Rs.30 lakh for releasing a book written by management guru Arindam Chaudhari, earlier this month in Delhi. But when an upcoming writer approached Aamir for his book launch, Aamir agreed on one condition to do it and that is if he liked the book.”

Yet to see 3 Idiots, but people tell me that it will reinforce what Aamir is all about!

Avatar: The Movie Review

If you are reading this review to figure out whether you should go for the movie or not, you are wasting your time. I would suggest you go!

If you have already seen the movie, you know you are wasting your time!

Avatar is a not so great movie, made fantastically. I honestly went in expecting something like the Titanic, a decent story done well with special effects. Avatar is one-third the story and 2000 times the special effects!

Jake Sully is an Ex-Marine and even though paralyzed waist down is recruited for a critical mission because his DNA matches his twin (dead) brother’s! Mission is to enter the world of Pandora (not to be confused with the box’s owner!) through a mixed breed (of the local community and humans) called Avatar, mingle with the local community and eventually persuade them to move from their current habitat. Because beneath that lies the most abundant resource of an element unobtanium (who thought of that name!!) which is the only way to save Earth.

And as expected…(and ala SRK) Jake’s Avatar merges a lot more than needed, with the local community, falls in love with the chief’s daughter (are they usually the one chicks around…why not the sweeper’s daughter…or the chef’s…why always the chief!!)…and eventually comes on their side. The climax is a battle between the humans and the locals, in which not surprising the locals win simply because animals matched with bows and arrows can anyday fight stun guns and AK47s!

However, what lies in between the story, is this entire, almost independent story of how Neytiri (the chief’s daughter) shows Jake ‘their’ ways…! Thats what James Cameroon has used to showcase the beauty of special effects. Pandora has been created in a  breath-taking manner, the relationship of the locals with nature has been expressed sensitively…

Its not a bad movie at all…cmon…we are from the land of “Om Shanti Om” and “Rab Ne Bana Di something something”…

My opinion is…that dude has spent 2,000 crores in making this jazz….you can surely spend 200 bucks…!

And hey…do watch it on a big 3d screen…

Rating: 2.5/5

The Future of Video Making

move beyond image panorama….video panorama is here..!!

Yellowbird has created a technology that captures video in a 360 degree format. Its awesome..because this is the closest one can get to being there and yet not being there…

Watch the video to experience what they have made.

The future excites me like anything…!

Haagen Dazs in India Bans Indians?

In a remarkable marketing strategy (I think this is marketing…they cant be that stupid to be serious!) employed by Haagen Dazs in India…I saw the biggest WTF banner on Saturday at the Select City Walk, Saket. Unfortunatly my phone battery has gone down and I couldnt capture it, but am glad someone did…!

Haagen Dazs Bans Indians

1. Some agency is definitely getting fired

2. They really did take the marketing seriously and asked Indians to go away! Now THAT is crazy!

Ofcourse, as with everything in India…this too is a big media thing now…

(Photo Credit: Rajesh Kalra)

Creativity Does Win…(handsomely here!)

Pretty Interesting…! But then…will only work once…you cant create businesses out of it…!

I have realized, that customers are (much) smarter than you think they are…(or you would want them to be!)! And that creates an impact…a big one…on businesses…especially the ones in the repeat business segment (almost everyone).

These guys can clearly not do a business of buying bicycles cheap and selling them for a profit creatively! Once…it works…twice rarely will. 

So value has to be created and it mostly always has to be either tangible or quantifiable. Cost and convenience are the biggest value creators…hands down. And the hardest to create…!

Dont Drink and Drive

One of the most awesome and heart wrenching videos I have seen in a long long while.

TAC (Transport Accident Commission) started a campaign 20 years back targetted at Victoria (Australia) residents to shock them on the dangers on drinking and driving!

The video is a fantastic montage of the commercials they have ran in the past 20 years, against the backdrop of one of my fav songs! A MUST SEE

Paa – The Movie Review

Paa, in addition to multiple awards (that I am sure it will fetch) should win the Simplest Movie of the Year award. Its a wonderfully simple story, narrated in a simplistic fashion from the eyes of Auro. It is honestly, as if watching the world from the eyes of a kid.

paa-movie-poster

Amol (Abhishek Bachchan) is a politic, ala Rahul Gandhi (or Sachin Pilot, if you will). Young, suava, sophisticated, committed and single! In his normal world, he bumps into Auro (Amitabh Bachchan), a 13-year old kid suffering from a rare genetic disorder Progeria. The disease speeds up the aging process, thereby making Auro look like an 80-old year old.

But Auro is happy. He has a fantastic mom (Vidya Balan, looking at her best!) and a cool grandmom (Arundhati Naag – where was she all this while) whom he fondly calls Bum, for obvious reasons! And in his happy world, he strikes a chord with Amol, which blossoms into a wonderful relation. Ofcourse, its only the audience that knows that Amol-Auro are actually father-son!

What follows is a wonderful father-son relationship unfolding through the eyes of Auro (and more importantly experienced by the audience). The dialogues are fantastic…crisp, funny (remind you of Dil Chahta Hain) and Amitabh is at his best.

I thought of who all could have done this role, in Indian Cinema and could think of anyone apart from Kamal Hassan. Maybe Aamir?

Needless to say, full credit to the make-up artists Christien Tinsley and Dominie Till who made this look totally unbelievable and yet believable! And for the director Kalki to bring about such masters together.

A Comparison to Taare Zameen Par is unevitable, and I find the battle a little hard to resolve. Unlike TZP, Paa doesnt focus on the sensitivities of the disease. It has a few unnecessary sub-plots (political wars, love story etc). So while I would call TZP a social movie which saw commercial success, Paa is a commercial movie meant to simply entertain. Its another thing that in the process it has brought forward Progeria and some astonishing stories!

Acting performances are top-notch. ALL are awesome! Even Paresh Rawal in his teeny role! The music begins with the catchy Mudi-Mudi track and continues with the “hummable-but not fantabulous” music!

Overall, a great movie to catch, for the sheer genius of Amitabh Bachchan! And the art of simple and effective story-telling!

Rating 4.5/5

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