Blog
Words. Wisdom. Winners.
New Cause of Divorce: facebook
I am tempted to say this is good news for SecondShaadi, but honestly, if the divorce was caused due to FB, there was a case for it right from the start…! FB would only be an excuse…not the cause…!
The Future of Video Making
move beyond image panorama….video panorama is here..!!
Yellowbird has created a technology that captures video in a 360 degree format. Its awesome..because this is the closest one can get to being there and yet not being there…
Watch the video to experience what they have made.
The future excites me like anything…!
Haagen Dazs in India Bans Indians?
In a remarkable marketing strategy (I think this is marketing…they cant be that stupid to be serious!) employed by Haagen Dazs in India…I saw the biggest WTF banner on Saturday at the Select City Walk, Saket. Unfortunatly my phone battery has gone down and I couldnt capture it, but am glad someone did…!
1. Some agency is definitely getting fired
2. They really did take the marketing seriously and asked Indians to go away! Now THAT is crazy!
Ofcourse, as with everything in India…this too is a big media thing now…
(Photo Credit: Rajesh Kalra)
My World My Eyes 4
Outside the office of one of my clients!
Creativity Does Win…(handsomely here!)
Pretty Interesting…! But then…will only work once…you cant create businesses out of it…!
I have realized, that customers are (much) smarter than you think they are…(or you would want them to be!)! And that creates an impact…a big one…on businesses…especially the ones in the repeat business segment (almost everyone).
These guys can clearly not do a business of buying bicycles cheap and selling them for a profit creatively! Once…it works…twice rarely will.
So value has to be created and it mostly always has to be either tangible or quantifiable. Cost and convenience are the biggest value creators…hands down. And the hardest to create…!
Dont Drink and Drive
One of the most awesome and heart wrenching videos I have seen in a long long while.
TAC (Transport Accident Commission) started a campaign 20 years back targetted at Victoria (Australia) residents to shock them on the dangers on drinking and driving!
The video is a fantastic montage of the commercials they have ran in the past 20 years, against the backdrop of one of my fav songs! A MUST SEE
My World My Eyes 3
Steve Jobs would be a really happy man today!
My grandmum speaking to her sister in the US, using my iPhone and the handsfree!
Paa – The Movie Review
Paa, in addition to multiple awards (that I am sure it will fetch) should win the Simplest Movie of the Year award. Its a wonderfully simple story, narrated in a simplistic fashion from the eyes of Auro. It is honestly, as if watching the world from the eyes of a kid.
Amol (Abhishek Bachchan) is a politic, ala Rahul Gandhi (or Sachin Pilot, if you will). Young, suava, sophisticated, committed and single! In his normal world, he bumps into Auro (Amitabh Bachchan), a 13-year old kid suffering from a rare genetic disorder Progeria. The disease speeds up the aging process, thereby making Auro look like an 80-old year old.
But Auro is happy. He has a fantastic mom (Vidya Balan, looking at her best!) and a cool grandmom (Arundhati Naag – where was she all this while) whom he fondly calls Bum, for obvious reasons! And in his happy world, he strikes a chord with Amol, which blossoms into a wonderful relation. Ofcourse, its only the audience that knows that Amol-Auro are actually father-son!
What follows is a wonderful father-son relationship unfolding through the eyes of Auro (and more importantly experienced by the audience). The dialogues are fantastic…crisp, funny (remind you of Dil Chahta Hain) and Amitabh is at his best.
I thought of who all could have done this role, in Indian Cinema and could think of anyone apart from Kamal Hassan. Maybe Aamir?
Needless to say, full credit to the make-up artists Christien Tinsley and Dominie Till who made this look totally unbelievable and yet believable! And for the director Kalki to bring about such masters together.
A Comparison to Taare Zameen Par is unevitable, and I find the battle a little hard to resolve. Unlike TZP, Paa doesnt focus on the sensitivities of the disease. It has a few unnecessary sub-plots (political wars, love story etc). So while I would call TZP a social movie which saw commercial success, Paa is a commercial movie meant to simply entertain. Its another thing that in the process it has brought forward Progeria and some astonishing stories!
Acting performances are top-notch. ALL are awesome! Even Paresh Rawal in his teeny role! The music begins with the catchy Mudi-Mudi track and continues with the “hummable-but not fantabulous” music!
Overall, a great movie to catch, for the sheer genius of Amitabh Bachchan! And the art of simple and effective story-telling!
Rating 4.5/5
The Women Linked To Tiger Woods
I am a consultant, and honestly, the word slideshow (as expected) is quite sacrosanct in the profession.
It not only defines our very existence, it is also proven to the perfect hypnotic pendulum swung infront of clients with the chant “your business is doomed…we can save it if you give us all your revenue”
but evidently, a lot of people like slideshows for some very different reasons!
I found one of the best reasons today!
Slideshow: The Women Linked To Tiger Woods (NSFW)
Only Fox could have come up with such a masterpiece
And for nationalists, the Fox counterpart is Indiatimes. YOU HAVE GOT TO CHECK this out!
Immense WTFness lives in this world!
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Comment of the day:
My opinion of Tiger has sunk so low… The man has lousy taste in women.
Why Men Shouldnt Write Advice Columns
Or why automated responses to most queries fall flat! Take your pick! 
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