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Most people think money is the litmus test of having true wealth.

I won’t disagree. Money is a huge part of wealth.

Except, that it’s only a part.

The bigger picture that comprises true wealth consists of ability to live life on your own terms, ability to say no to things that are not important, family time, and amidst all this, feeling fulfilled at the end of the day. Money helps in getting all of this.

Money is a means, not an end to wealth.

How to figure out the best content strategy?
How do you know whether a content piece would work or not?
How do we arrive at a conclusion of following a set of actions and our content strategy would be taken care of?

We can’t.

Content, by definition, is an evolving game.

A platform rewards something, other rewards something else, a third one rewards neither.

The only thing we can control in our content strategy, is to use the data to our advantage, constantly be learning, and making sure that we don’t do things because “this is how we have always done them.”

Instead of a fluff, here is the truth:

1. Show up to work.
2. Show up to work.
3. Show up to work even when you don’t feel like!

And good things have a habit of showing up, when you never give up the habit of showing up to do the difficult (and the right ) things.

Why you think I make nice personal finance videos: Because maybe that’s what I did in my 20s.

Why I actually make personal finance videos: Because I’ve made HUGE blunders in my life, that I don’t want you all to make.

Mistakes can be wonderful, if we choose to use them, instead of them using us.

Two-three years back, I asked my son, now 11, as to what did he want to become when he grew up.

I want to be me.

This was his response, that totally took me aback, by how manufactured a life we adults are living.

“You’re the only one of you, baby that’s the fun of you…” says Taylor Swift.

In a world where you can be anyone, being yourself is the real flex. And not losing that in the process, priceless!

Life happens. Change happens. Status quo is challenged.

Whenever (not if, because change is the only constant) that happens, we have two choices:

1. Resist it.
2. Accept it.

The beautiful and sad part of life is change will anyway happen. When we resist it, it ends up resisting us. When we accept it, it accepts us even more.

Be like water, my friend; said Muhammad Ali

Even donkeys work hard.

Doing the hard work in the right direction is what gives real answers.

Are you automating your repeated tasks?

Are you bringing down the failure rate?

Are you even aware of your failure points?

Sometimes, success is all about asking the right questions. And failing at newer and better things.

You would never know before making a decision if it is the right one or not.

But you would certainly know when you do make a decision, and know that you will be able to figure out a way if it doesn’t work out.

Sometimes, making a decision is the best decision.

Three truths that no one tells you, about content:

1. Simpler the better.
2. You are going to “make it” only if you are the same person on and off the camera. If you are unreal, the audience would know it before you.
3. When you show up even when you don’t feel like, results will show up even when you didn’t expect them!

Resist the obvious. One of my life mantras.

But how do we resist the obvious?

It’s quite simple:

1. It’s obvious to set goals. Don’t set goals. Set habits instead. Habits take you higher, goals tame you.

2. Don’t settle. Your 20s are not meant for settling, they are meant to figure out what you would settle in eventually, if at all you’d want to…

3. Don’t be a jerk. It is easy to let your bad self take over, when all you have to do is listen, understand, and respond with calmness instead of anger.

The most important things are often invisible!