Fascinating conversation with an industry colleague, this morning. Key take [...]
So KK came up with this business plan (I feel bad for him, because he consults me on these multiple plans he has and I end up dismissing most of them! He must feel I am so full of myself!) Lets buy bags from cheap production centers such as China and sell them in India And how will we market them? We will build a website! -- The problem is that most people out there (and KK is surely far advanced than most already) feel that creating a website is equivalent to sales and recognition. Its like in BSchool, whenever the prof asked, "Ok, so how will the product sell?" the answer was invariably almost always "we will advertise" Doesnt work! Well, mostly!