The Internet has a fundamental problem. You don’t get to meet your customers. They only call you or write in. And when they do so, they only share what they have been through. What they will never share, is how they feel!

Experience is factual. Can be described, can be written about, can be talked about.

Feeling is emotional. It can only be felt!

Which is why I would never rely on a telephonic interview.

Which is why I would, if it were to me, have a customer event, everyday!