The new promise of delivery 

Under promise and over deliver does not work anymore  Customers expect more  Employees expect more  You should expect more from your own self  Momentum is precious. The only valuable act you and your organization can indulge in.   Making sure...

Your normal is different from the world’s

On 31st January, I went live on Facebook to share the nearbuy brand brief, as part of our search for a creative agency.  It was honestly a natural thing for us to do. We were frustrated with the current pitching process in the industry. And realized there were so...

The one habit that we should avoid

Everyday Every single moment  Our brain has the power to think, to imagine And what’s separates humans from other species is our ability to imagine the future. The possibilities. The multiple outcomes.  And most of us misuse that power.  We misuse...

Two lessons I have learnt from airlines

At times you find life lessons in the oddest of places.  Security messages when you are onboard the aircraft are mostly considered useless. You have heard them several times. Of course you know how to use a seat belt. It’s 2017! And no, when something bad...

This is the worst form of Bureaucracy

We all hate it, don’t we This is how the rules are  I am just following the system  I can’t help you. The right person is sitting there in that corner We are like this only  Sorry ma’am. I understand but I can’t help  No you don’t...