The biggest challenge when building a large company, is communication.
How do you get everyone on the same page?
How do you ensure everyone is working towards the right goals?
How you dissapate information rapidly? And effectively?
The trick lies in realizing that every hop will lead to 50% reduction. In clarity. In conciseness. In direction. In all the good things that matter
So suddenly the first hop becomes the most critical layer.
Chose the first hop wisely.
It doesn’t matter what you say to them. What matters is what they tell the others.
The choice of words may not matter but they will say, whatever emotion you communicate to them.
Paraphrasing from S. Jobs interviews, show the people a part of your dream. If they can see it, their actions will align!