About competition

One of my favourite thinkers, Seth Godin, recently wrote about competition. And how it is all pervasive. I totally agree to his PoV. However, what, then should be the driving force of what you create – your business, a side project or a piece of art you want to...

8 hours in a week!

A lot of people reach out to me on social media and emails, and appreciate me for creating content consistently on almost every social media platform, considering it is a difficult thing to be active there all of the time. However, I am not creating content daily. Nor...

Engagement on social media

We track our social media content meticulously.Every week – on what worked, and what didn’t. Amidst all of this, one fascinating sight that has emerged is what kind of posts have higher and lower reach.Yesterday I shared my content journey on Twitter, and...

How to create content?

Don’t create. Document your life.Your failures.Your wins.Your rituals.What makes you soar.What makes you plummet. Be transparent. Share progress. Quicker than you know, you are creating wonderful content because of authenticity. Creating content is difficult....

Half a million

How do you celebrate your first half-a-million? YouTube was the platform where Ankur Warikoo clocked his first 500,000 followers once wariCrew was formed. To celebrate this milestone, all of us decided to have a virtual offsite, where Supriya from our team led us for...