A lot of people reach out to me on social media and emails, and appreciate me for creating content consistently on almost every social media platform, considering it is a difficult thing to be active there all of the time.

However, I am not creating content daily. Nor am I active there all of the time :)

I shoot content for 8 hours every Monday. And that gets into a two-week production cycle. Every week. And then my team takes on their respective roles.

We do the same boring things every week.
However, we don’t do it entire week.
We have our days planned. And we show up. Consistently.

Showing up as per process > Showing up urgently