We track our social media content meticulously.
Every week – on what worked, and what didn’t.

Amidst all of this, one fascinating sight that has emerged is what kind of posts have higher and lower reach.
Yesterday I shared my content journey on Twitter, and how I create content. It received a decent amount of interaction and traction.

However, whenever I post something related to having more validation or having fun, it automatically gets more traction. Because that is what social media is all about.

The key, then, is to create content in a manner that allows you to validate the audience and state your point conclusively.
When you strike that balance consistently, that is when you have won the game of content.