The biggest challenge while building a large company is communication.

How do you ensure everyone is on the same page?
How do you ensure everyone is working towards the right goals?
How do you communicate information rapidly and effectively?

The trick lies in realizing that every hop will lead to a 50% reduction.
In clarity. In direction. In all good things that matter.

The first hop is the most critical layer and finding your first hop will be your most critical decision.
It doesn’t matter what you tell them. What they tell others defines the story of your organization.