Most entrepreneurs end up building a company.
A company has rules.
It has a hierarchy.
It has restrictions.
It might also have good food.
And, a founder that sleeps peacefully at night.

But is it a place where people love to work?
Is it a place where they feel challenged?
Beyond a point, people stop working for money. They would want a larger cause to work towards.
The day that cause stops existing, they would leave.

When people stay back in your company despite mediocre conditions, your company isn’t a company anymore.
It has become an institution.