Pitch 1:
We have an awesome culture
We have the smartest people
We have free lunch
We have low attrition
We have great compensation figures
We have an open door policy
We are awesome!
Pitch 2:
Here is what we have done
Here is what we want to do
Here is why it’s not a trivial problem to solve
Here is why we need the smartest people to work on this
Here is why we think you are perfect for the role
Here is what you will get to do
Here is the team you will get to work with
Here is why you will make us awesome!
Pitch 2: 1
Pitch 1: 0
This is Bang On!
Awesome!
Simon Sinek’s “how leaders inspire action” video endorses pitch 2 in a thought provoking manner