No – the product can’t be launched now

No – the process doesnt allow it

No – you cannot get to do this

No – it cant be done

As you scale, you get to hear this a lot more – from within the company.

Whenever you make this statement, complete the following – “No, it cant be done, because the customer _________”

If you cant complete the statement, change your statement to a yes.

Even if it pains you and the company.