No – the product can’t be launched now
No – the process doesnt allow it
No – you cannot get to do this
No – it cant be done
As you scale, you get to hear this a lot more – from within the company.
Whenever you make this statement, complete the following – “No, it cant be done, because the customer _________”
If you cant complete the statement, change your statement to a yes.
Even if it pains you and the company.