What’s the promise you have made?

Nescafé has a beautiful new ad featuring a stand up comedian with a stutter (no – it’s not real, it’s acted out). While there can be a post on how brands are becoming bold with their approach, the ad struck a different chord Here is a comedian who is...

If you spend enough time

Watched The Dark Knight again. For the 7th time. Or maybe 8th. I don’t remember. The trailer, when it first came out, blew me away. The movie matched every possible hype around. However, with more views I noticed flaws. In the story, the characters, the...

Nothing great

Nothing great was achieved without getting into the details Nothing great was achieved by playing safe Nothing great was achieved by postponing decisions Nothing great was achieved by saying no just because that’s how it’s done Nothing great was achieved...

Should we do this?

This isn’t an exciting question when you are starting up. Instead, How can we do this along with what we are doing? Why shouldn’t we do this? When starting new, it’s foolish to assume that the path you are on is the path to success. The DNA should be...

Analysis

People spend a fair amount of time analyzing before they start something. Because of two reasons 1. They are preparing themselves for the execution. 2. They are procrastinating the execution It’s amazing how many times people think they are doing the first when...

No – cant be done

No – the product can’t be launched now No – the process doesnt allow it No – you cannot get to do this No – it cant be done As you scale, you get to hear this a lot more – from within the company. Whenever you make this...