No one says this about Facebook. Or Amazon. Or Craigslist.
People hated the new logo of Uber – but no one is complaining now.
Unfortunately – we have been hard wired to believe that looks matter. Because we have seen people get away with that, for a large part of our lives.
And we equate products with people.
Pretty products – need to be useful – to be loved. Else they are just that – pretty.
And being pretty doesnt suffice. Not for the user.
The next time you have the urge to “design” a pretty product – think of the verb that the customer would use to define the product, when they see it for the first time.
If they use the word pretty – you have done a shoddy job
Go back to work!