Seth Godin knows the market he writes for.
So does Gary Vee – for his videos.
So does Bhuvan Bam.

The big thing about the big shots is that they never focused on getting big. They focused on their smallest viable audience, and never stopped doing their small things in the grandest manner.

The secrets we are looking for are having a big break that changed everything.
The secret we must know is that you have the power to create your own small break, and with time, it will change the biggest of things.