Ever since our TV Campaigns went off, the deluge of sponsorship emails has been uncanny. However, what came in today, caught my attention. I rarely respond to such emails unless they catch my attention in the right manner. This one did too, though not for the right reasons
7:53 PM (11 minutes ago)
From: edited <firstname.lastname@example.org>
Date: 23 December 2012 19:47
Subject: Fwd: sponsorship proposal
- Writing an email, is an art. Never forward an email, unless absolutely necessary.
- Make the email personal, especially if you are writing in for the first time. A quick 5 minutes search would have told you who the head of marketing, or the head of the organization is. Address the email to them. Name them in your email. This goes a long way!
- All emails should be 100% accurate in grammar. Else they lose respect, even if they were truly genuine. You are from one of the best colleges at DU and I would expect the highest standards of written vocabulary from such a student
- Last, but not the least – realize that you are asking someone for their money. This money has most likely been earned through a lot of hard work. Establish why this money will be best utilized, when you ask for it. There are 100 other colleges and 100 other avenues, of spending this money. So why you. A document cannot answer that. You can!