Conversation with my Uber drive this morning
Here is the key to make Uber work for drivers.
Traffic, at a given point of time, is mostly unidirectional.
So when you drop someone, don’t wait there for your next trip.
Because most likely people are just getting dropped there. And not waiting to be picked.
Instead, go to a cluster similar to where you picked your ride from.
In the mornings, wait near residences. In the evening wait near offices.
Common sense, isn’t it?
Yet elegant, powerful, logical, actionable.
Go where your customers are. Don’t wait for them to come to you.
Go where your employees are. Don’t wait for them to come to you.
Go where your future is. Don’t wait for it to come to you.
Go where you wish to go. Don’t wait for life to come to you.
What do you do if you do not know where you wish to go?