What your customers will never tell you!

The Internet has a fundamental problem. You don’t get to meet your customers. They only call you or write in. And when they do so, they only share what they have been through. What they will never share, is how they feel! Experience is factual. Can be described,...

What next?

What next is an extremely easy question to answer when you are starting up. There are problems to solve, growth to be achieved, paths to be discovered and segments to be scaled. It’s the hardest question when you are big. Replace starting up and big with...

What drives cynicism in customers?

On any given day, I receive 30-50 emails from customers. I would bucket them in 3 categories – positive feedback (about things that are right or wrong with crazeal – these emails basically help us improve), enquiries (please tell me how to) and complaints...

10,000 hours!

Just realized that this month I will be completing 10,000 hours as a full-time entrepreneur. Ofcourse, I don’t have an excel that records the number of hours clocked per day, split into the nature of time spent, covering all days that I have worked and...

Let me manage you through your style!

Managing people has got to the toughest thing in the world. As you grow professionally, the demand to work well with your colleagues grows exponentially. At some point, I believe that people are paid to manage people rather their technical skills. But it still amazes...

Culture is built floor by floor

Situation 1 A new (non-Delhi/Bangalore) joinee was part of the recently concluded Management Meet. On the 3rd day of the meet, I was in the conference room with my colleagues at 8am, working on a deal that was going live. He comes in and comments “Do you guys...