I have always wondered – how is it that people spend so much time shopping for 1 product? Wandering from shop to shop – bargaining – sampling – trying.
Simple answer is likely – they don’t know what they want
20% time spent on the shopping specs
80% time spent on trying to find the best – the best price, the best product, the best design, the best specs!

Turn the ratios
And stop when you first find what you wanted

Now apply this logic to life…
Co founders
Business associates

Trying to better what you wanted – is accepting you didn’t know what you want!