When you are in the content creation game, numbers are sometimes up, and sometimes down.
What do you do when they are down?
- Look at the past data, when they were up; and draw conclusions from that.
- Look at what is working for those whose numbers are up.
In other words, draw inspiration from:
b. History being created by others right now
To figure out how to get better in the future, it always helps to lean on history. That is the law of history.