When you are in the content creation game, numbers are sometimes up, and sometimes down.

What do you do when they are down?

  • Look at the past data, when they were up; and draw conclusions from that.
  • Look at what is working for those whose numbers are up.

In other words, draw inspiration from:

a. History
b. History being created by others right now

To figure out how to get better in the future, it always helps to lean on history. That is the law of history.