How do we truly know what it is that we value?

The thing that is most important to us.

Whether in our relationships.
Whether in our work.
Whether at our company.

It is the thing we measure frantically.

If we measure sales, as against customer success, then that is what we value.
If we measure bank balance as against time spent with family, then that is what we value..

Anything that we measure the most, is what we value the most.