People were asked how much would they would be willing to pay to see their favorite band perform live, 10 years from now.

The average was $127.

People were then asked how much would they pay today to see their favorite band from 10 years back, perform live.

The average was $80.

We are all told that to progress, we need to keep changing.

The truth though is that, we all change.

We just don’t know it.

We think who we are today, is who we are likely to be for a long time.

And yet, when we look back we see that that’s not the case.

We are all a result of subconscious change.

It’s conscious change that sets us apart.