Trends are cool.
Around pop culture, news, sports, fashion, work habits. 

They make us feel like we belong – we laugh with them, engage with them, show off with them, follow them. 

However, the very nature of trends is that they will vanish.
Very soon.

What stays behind is what really matters – timeless content from time to time.

The best way to not be a trend is to ask what is likely to never change.
And follow that.