Trends are cool.
Around pop culture, news, sports, fashion, work habits.
They make us feel like we belong – we laugh with them, engage with them, show off with them, follow them.
However, the very nature of trends is that they will vanish.
What stays behind is what really matters – timeless content from time to time.
The best way to not be a trend is to ask what is likely to never change.
And follow that.