The purpose of writing a blog is different from the purpose of writing a landing page.
The purpose of having a 1:1 is different from having a review.
The purpose of building a community is different from starting with the intention to sell.
None is wrong. They are just different. So is their foundation and composition going to be different.
When we understand the differences between seemingly similar things and act with that empathy, is when our work starts truly making a difference.