One of my favourite rituals at nearbuy used to be to send handwritten letters to the parents of top 5% of the crowd.

The parents didn’t expect it!
So didn’t the kids!!

But it was such a joyful moment to have the love and pride of parents pouring in!
The parents writing back, sending the messages through their kids.
Both parents and kids had an unexpected surprise!

It turns out, no one will ever be prouder of you, than your parents.