Most people get this wrong.
Personal Branding is not about starting with audience.

When people think of personal branding, they think of asking themselves, “What does the audience want?”
Not the right thing to start with.

What if we start with what kind of content we want to create, and then let the audience come in?

I never started with taking care of audience first.
I started sharing what was authentic to me – about my mistakes, about startups, about my experience in hiring, etc.
Over time, that brought in the audience which connected with that content.

My authenticity with content brought in authentic audience.
Just like everything else, right inputs invariably bring the right outputs.