During the Stone Age, if we were venturing out as a tribe and we’re suddenly threatened by wild animals, we would all stop to see what the tribe leader wanted us to do.

At that point, it didn’t matter what you own individual thoughts were. All of us were told – listen to the leader. They know best. They will protect us. They will figure this out.

Millions of years of conditioning has engrained this response in us. We are hardwired to seek comfort in leadership during the time of an attack, during the time of crisis.

Realizing this, is critical for a leader. A crisis isn’t the time to create autonomous cultures. It is the time to hold everyone together, give them a sense of togetherness and direct them.

Because they want to be directed.

In a time of crisis, 99% people WANT to be led!