There was a time when content was not democratic.

The TV shows were decided by someone else.
Their timings were decided by someone else.
Their content was decided by someone else.

Noone could choose what to consume.
Either you consume all of it or don’t.

Then came the biggest technology intervention – Personalization.

Content today is a reflection of your interests, your reactions and your engagement.
It’s to get you hooked!
It’s all about what you know, what you want and what you care about!

Technology was meant to help us see things from a different perspective.
Instead, it’s making us more and more enclosed in our worlds.
It’s making us believe that it’s the entire world!

Personalization is not creating a better version of ourselves.
It’s only creating a bigger version of ourselves!