It's been precisely 2 years since we became nearbuy from Groupon

And I honestly didn't expect such high and lows when we started on this journey.

In my head, it was a lot more stable and a lot more predictable
Instead – it was 2 years of fascinating highs and terrible lows.

And in the middle of all of this – the key is then to manage your own narrative.
What is the story you tell yourself every single day

Managing one's mind remains the single biggest determinant of startup outcome

Everything else – market, funding, team – is a manifestation of your thoughts

How you stand in front of your team, your investors, your customers and your vendors – is how the startup stands during the journey

Reminds me of one of the important statements in the Hard Things about Hard Things