Most people get it wrong

Most people get this wrong. Personal Branding is not about starting with audience. When people think of personal branding, they think of asking themselves, “What does the audience want?” Not the right thing to start with. What if we start with what kind of...

Stories…

I love stories! Stories of people, their life lessons, their world view. Every story is a different world. And sometimes it’s the same world with just another story! Which is why not spending time with people who are like you, sets you free from your world. And helps...

Second-order thinking

A simple example of what’s called second-order thinking. As humans, we are all hard-wired to respond to the immediate result of our actions. The first-order consequences. Eating chocolate will make us feel good – Immediate result. Watching Netflix will make us...

Is personalization a boon?

There was a time when content was not democratic. The TV shows were decided by someone else. Their timings were decided by someone else. Their content was decided by someone else. Noone could choose what to consume. Either you consume all of it or don’t. Then came the...

What we are not taught…

We are taught to admire the extraordinary. To be inspired by them. To want to become them. But… We are raised to become ordinary. To follow a template. To take the path already taken. To admire is easy. To get inspired is easy. To become extraordinary is not...