Someone asked me last evening – is there a market for vertical classified websites.
There is a framework that can help, I answered.
A matrix of scale of industry versus frequency of need.
The deals industry has a framework too – merchant discount versus price customer has to pay to avail discount
As an ex-consultant, the operating word for us was structure. Whatever is it that you are trying to solve – put a structure on it. As simple as it may be.
Quadrants create that structure. Force you to visualize the problem into 4 distinct buckets – each with its own characteristic.
And that works because the world isn’t one size fits all anymore.
It never was!