Should we go after 18-24yrs or 25-35yrs? 

Should we go after market 1 or market 2? 

Should we focus on mobile or desktop? 

Should we focus on merchant or customer? 

Should I focus on work or life?

Both is wrong 

Both is the average 

Both is not equal to doing more 

Both is not what will make you win

Both might just make you lose 

If unsure between two choices, both is almost always the wrong response. 

Pick one. Do more.