- Consistency + Authenticity is the magic formula to crack the content game.
- Ideas are all around you. Don’t put pressure on yourself for creating original ideas. Instead, share your take on existing ideas.
- If you are not having fun while creating content, people will see through it.
- Do not assume on behalf of your audience.
Share and then listen.
- Don’t pretend to be someone else.
Be yourself and then ask, who all does this persona appeal to?