1. Consistency + Authenticity is the magic formula to crack the content game.
  2. Ideas are all around you. Don’t put pressure on yourself for creating original ideas. Instead, share your take on existing ideas.
  3. If you are not having fun while creating content, people will see through it.
  4. Do not assume on behalf of your audience.
    Share and then listen.
    Listen intently.
  5. Don’t pretend to be someone else.
    Be yourself and then ask, who all does this persona appeal to?