Most advertising is about “launches”
Here is our new product
We have raised funding
This is what we are going to do
This is who we are
This is what the future looks like
Time and money worth Billions of dollars is invested, everyday for such advertising speak
There is another form of advertising, far cheaper and far more effective.
The one that happens once the job is done.
The one which isn’t about what you are going to do, rather what you have achieved.
Ironically, such advertisement is most often not sponsored by you. It’s crowdfunded.
We did it > We will do it
Let the outcome of your actions become your advertisement, instead of the initiation of your actions.