How to figure out the best content strategy?
How do you know whether a content piece would work or not?
How do we arrive at a conclusion of following a set of actions and our content strategy would be taken care of?

We can’t.

Content, by definition, is an evolving game.

A platform rewards something, other rewards something else, a third one rewards neither.

The only thing we can control in our content strategy, is to use the data to our advantage, constantly be learning, and making sure that we don’t do things because “this is how we have always done them.”