Anyone you see cracking it hard in content, it is easy to say they got lucky.
Well, here’s the truth: We did get lucky with our content.
For 2+ years, we have been creating consistent content on all our channels – every day, every week, every month – without any fail. We show up, and we create content. When we feel like. And when we don’t feel like.
And over a long period of consistency, luck works out for you.
Luck favours those who don’t stop favouring the relentless hard work.