Gut is an awesome thing 

It supercedes data

It drives immediate action 

It’s based on experience 

It’s already rationalized 

It’s you 

Your judgement 

Precisely the reasons why gut is also a bad thing 

Because most people end up using gut to express fear. 

“I know I know, all the facts are right, but it just doesn’t feel right”

Gut is your enemy when you use it to represent your fears