In a seminal 2002 study, 3 scientists put 12-month old infants through an experiment

Through a glass window, the infants saw a man enter a room.

In front of the man was a large “something” with a huge button

The man banged his head into the button and lo behold – there was confetti like stuff in front of him

Several men entered, banged their head on the button and the same “magical show” happened


The infants were then introduced into the room

And their natural response was

To bang their head against the button


And then the scientists added a twist

Same setting

Instead, the men entering the room had their hands full – holding bags

And they, yet again, pressed the button with their head

Several men repeated the same

Hands full with bags

Pressed the button with the head


This time now – when the infants entered the room

They surprisingly didnt use their heads to press the button


They used their hands to press the button :)


Pause for a minute and think about this


And translate this into real life

How often do we see people in repeated action

And begin to believe that its only THAT action which will yield THIS result?

It is only when we see the constraints of those people, do we recognize that our natural response could have also caused the same result

We just didnt try


What people do doesn’t matter
Its why they do it, that does