Every brand, personal or company, that establishes rapport with consumers online, is a winner. Almost everyone has a great product, how they establish communication with their audience decides almost everything.  That said, here are some nitty-gritties into content creation: Why? If we are seeking a reason to do something, perhaps we shouldn’t! How? Through videos, posts, tweets - on LinkedIn (high organic reach), Twitter (improves our writing and presentation skills) and Instagram (because of high audience there) What? Sharing our journey, sharing what we know (skills - fitness, vlogging, comedy, [...]