Guide To Starting Up By Ankur Warikoo2020-11-10T20:04:05+05:30

Build your startup as if you have already built one before

The Complete Guide To Starting Up is a course for entrepreneurs, to help them navigate through all the steps of building a successful start-up. Explained by someone who has done it before.

16 hours of actionable content.

Buy once and keep learning for life. Revisit the content for deeper understanding.

8 chapters covering all the steps.

Each module addresses different challenges that entrepreneurs face. Complex concepts are made easy.

Unlimited lifetime access.

Buy once and keep learning for life. Revisit the content for deeper understanding.

10,112 students and counting.

The course has received amazing feedback from thousands of students so far.

Buy the ‘Complete guide to starting up’ now! Rs. 1499 only.

Do you wish to startup but do not know where to even begin?

Building a startup is such an enriching life-changing experience. But it is also full of uncertainty. Everyone today wants to startup, but few know what it actually takes to build a business from scratch.

  • How to select my startup idea?
  • Do I need a co-founder or not?
  • How do I build the right team?
  • How do I raise funds for my startup?
  • How do I price my product?
  • How do I get my first few customers?

These difficult questions can make even the strongest minds anxious.

Do you wish to know the fundamentals of the startup world??

Entrepreneurs do not share openly. So most of the knowledge remains in closed circles.

  • What is this thing known as ‘ESOPS’?
  • What is pre-money valuation?
  • What is PMF?
  • What is pivot?

It feels the startup ecosystem is not very inviting.

Do you not know who to listen to?

Entrepreneurship’ is one topic on which everyone seems to have some opinion. Most people who give business advice have never built a single start-up of their own. How can we trust such a guru?

Complete guide to starting up

This is a comprehensive course for current and future entrepreneurs. The course takes you on a complete journey – right from how to select your startup idea to launching your first product, and everything in between.

Pick the right business idea

& save countless hours.

Build a winning team

With complementary skill sets.

Accurately price your product

& understand the science of pricing.

Raise funds with conviction

Build your product’s first version

With Warikoo’s TMT model.

Get your first customers

Without paid ads.

Buy the ‘Complete guide to starting up’ now! Rs. 1499 only.

My Entrepreneurial Journey

I have been an Internet Entrepreneur for over a decade.

My first venture was with my batchmates from ISB, where we started and After selling in 2010I started Groupon’s India business in 2011 and was its CEO until 2015. I was also Head of Groupon APAC from 2013-15. In 2015, I founded and was its CEO until 2019.

I have built teams of more than 400 people, raised more than $40mn from marque investors & exited for more than $100mn. I have been fortunate enough to be on the list of Fortune 40 under 40 and am one of the top 25 LinkedIn profiles in India

I am an angel investor and love mentoring first-time entrepreneurs hoping I can help them avoid the same mistakes that I made when I started up.

“The Complete Guide to Starting Up is my 11 years of entrepreneurial experience condensed into a comprehensive but easy to understand course.”

Buy the ‘Complete guide to starting up’ now! Rs. 1499 only.

The Course Content

Chapter 1: How to shortlist a bunch of startup ideas?2020-10-21T03:50:09+05:30

In this chapter I will help you to understand how to evaluate your business idea & shortlist 3-5 ideas from the dozens of ideas out there.

Chapter 2: How to pick the right startup idea?2020-10-21T03:50:35+05:30

In this chapter, we will build on the work done in Chapter 1. Here, I will help you in choosing the 1 idea to work on, from the 3-5 ideas you have shortlisted.

Chapter 3: Finding your cofounder and the founding team2020-10-21T03:51:25+05:30

What to look for in your cofounder (or whether you should have one) and the founding team? Which people to avoid? What are the commonly made mistakes to avoid? All of this is covered in Chapter 3.

Chapter 4: Basics of founder equity and ESOPs2020-10-21T04:00:14+05:30

This chapter will simplify the complicated terminologies such as equity, ESOPs and much more. Questions such as “How to split equity between your Co-founder and yourself? and “How do ESOPs actually work” will be answered here.

Chapter 5: Basics of fund-raising2020-10-21T04:00:39+05:30

This whole chapter is dedicated to understanding fund-raising and the myths around it. Do you really need to raise funds? How to determine valuation? How much do you need to raise? These are a few questions that will be addressed here.

Chapter 6: Planning and building your product’s first version2020-10-21T04:01:07+05:30

This is where it starts getting real. This chapter is all about building your MVP (Minimal Viable Product). What does MVP actually mean? How do we go about building one?

Chapter 7: Pricing your product2020-10-21T04:01:22+05:30

In order to address the complexity that comes along with pricing, I go into the art and science of the concept. The central question addressed in this chapter is – How to price your MVP when you first release your product?

Chapter 8: Releasing your product and getting the first customers2020-10-21T04:01:38+05:30

As Kevin Kelly says, all you need is a 1000 true fans. In this chapter, we discuss getting your first 1,000 customers, finding product-market-fit and pivoting if needed.

Is the course right for me?

I am a Student and want to startup

Congratulations on starting young! More than 20% of our enrolled members are students & the course is easy to understand even for young would-be entrepreneurs.

I have a Full Time Job and want to startup

Almost 60% of my students are like you. Have gained corporate experience and now wish to startup. “Should I quit my job & go all in?” ”How much do I need to save?” ”Do I need a co-founder?” You’ll have all your questions answered..

I am a Founder/CEO

I love this audience. Current early-stage entrepreneurs have come back telling me how much this course has helped them find answers to the questions they were struggling with in their startups.

I am a Freelancer / Consultant

Want to move from hustling solo to building a team? The course will help you with the core concepts of hiring & much more.

Buy the ‘Complete guide to starting up’ now! Rs. 1499 only.

Loved by more than 10,000+ students worldwide

Out of sheer curiosity to understand the world of entrepreneurship, I enrolled myself into FFC (Future Founders Conference). It was like watching ‘Behind the scenes’ of Shark Tank! The content delivery was seamless and fun to absorb. Thank you sir, for teaching us how to take decisions as an entrepreneur.
Najma Naaz, Insights and Analytics, Target
In the first 4 hours of the course, I realized that I wanted to be an entrepreneur for all the wrong reasons and my ‘million dollar idea’ was actually a really bad idea. Ankur’s authenticity, elegant articulation of thoughts, and the courage to challenge the conventional B-school wisdom is why he earned my trust and love.
Kushagra Pahwa, Jio Creative Labs
The last 4 weeks have been such a tremendous learning experience. My most important learning was – The entire universe can fit in a 2 × 2 matrix. You just need to find the 2 dimensions.
Ashima, Insights and Analytics, Target

Original content

Every chapter comprises 60 mins of content + 60 mins Q and A. You haven’t seen this type of content anywhere else.

Proven strategies

All the frameworks I share are ones I used in my startups and have been proven to work.

Unlimited lifetime access

Buy once and keep learning for life. Keep revisiting the content for deeper understanding.

Buy the ‘Complete guide to starting up’ now! Rs. 1499 only.

Frequently Asked Questions

How long will it take to get access to the course?2020-10-21T17:30:03+05:30

Your credentials to access the course will be delivered to your inbox within 5 minutes of your purchase. Please check your promotions tab as well. The email will come from

I made a payment but did not receive an email.2021-05-27T11:35:17+05:30

Drop me an email on & I’ll look into this for you.

Where will the videos be hosted?2020-11-06T10:44:30+05:30

You will get a unique access link & password

Can I cancel my course purchase if I don’t like it? Will I get a refund?2021-05-27T11:41:21+05:30

Yes! You can cancel your course within 14 days of purchase if you don’t like it.
I don’t want your money if you are not happy with the course.
You can email me on & I’ll cancel and refund your money within hours.
No awkward questions asked.

Which language is this Masterclass in?2021-05-27T15:48:21+05:30

Currently the Masterclass is available in both English and Hindi. You will get access to both upon purchase.

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