Or in other words…a tutorial on how not to spoil a classic by getting crass non-achievers, giving them more air-time than they ever got in their lifetime, and trying too hard to show that we have progressed!
Music sucks (what is it…an electronic house remix?)…the choice of individuals suck (sportspeople?? business guys??? the common man??) and its way too long to generate anything except revenue for the broadcaster!
Really badly done! And if you dont believe me…here is what you have to see! I kid you not…I had tears in my eyes when I saw the old one today…!
Quite like the video…goes with the entire current Indian theme of 3 Idiots (which hopefully will be the theme for my next post, now that I have seen the movie twice!)
move beyond image panorama….video panorama is here..!!
Yellowbird has created a technology that captures video in a 360 degree format. Its awesome..because this is the closest one can get to being there and yet not being there…
Watch the video to experience what they have made.
Pretty Interesting…! But then…will only work once…you cant create businesses out of it…!
I have realized, that customers are (much) smarter than you think they are…(or you would want them to be!)! And that creates an impact…a big one…on businesses…especially the ones in the repeat business segment (almost everyone).
These guys can clearly not do a business of buying bicycles cheap and selling them for a profit creatively! Once…it works…twice rarely will.
So value has to be created and it mostly always has to be either tangible or quantifiable. Cost and convenience are the biggest value creators…hands down. And the hardest to create…!
One of the most awesome and heart wrenching videos I have seen in a long long while.
TAC (Transport Accident Commission) started a campaign 20 years back targetted at Victoria (Australia) residents to shock them on the dangers on drinking and driving!
The video is a fantastic montage of the commercials they have ran in the past 20 years, against the backdrop of one of my fav songs! A MUST SEE
Not that we didn’t know it…but its fascinating…and equally scary…to see how much of data has google stored through that one single username password of yours..! Gmail, Orkut, Reader, Search, Youtube, Alerts, GTalk…we dont realize how much of time we spend on Google products everyday and how all of those actions are being stored
Google released its DashBoard feature this week, which helps users with Google accounts to shit in their pants looking at the amount of information that lies with the company.
For starters, I have:
over 18,000 received emails,
over 7,000 sent mails and
over 5,o00 chat conversations
saved in my GMail account!!! Holy friggin shit…!
And oh…in the month of October, i executed more than 10,700 google search queries…ALL of which are stored…!
It is scary…and also jaw-dropping…to realize that a single entity knows so much about possibly every young individual in this world!! EVERYTHING!
I have hated advertisers for the longest time ever…partly because I think they do a good job…and partly because they don’t (mostly) know when to stop! While the other has been (somewhat) taken care of by the “Do Not Disturb” act…its the first one that I speak about today.
You will rarely find people with a science (education) background in advertising. Before you jump onto why, I think the rationale is more fundamental (and nothing at all to do with capability, as you might have imagined!). The 2 fields are opposite to each other, in principle.
Science, as a concept, relies on the real world. Its premise is that value can only be created by ‘creating’ something. Actually building it. Something that requires raw materials, labor, operations etc.
Advertising on the other hand, relies on perception value. Its premise is that value can be created by simply altering perception. You can actually create something out of nothing.
And there is no better explanation for this statement, than the video below. Absolutely Brilliant!
Wishing my readers a joyous and prosperous Diwali 2009 (which basically means I am wishing my own self…does anyone else ever come to this site?)
Naturally…its a great Diwali for India…now that even Obama has formally wished us and the White House has posted the same on its YouTube Channel…! And true to our style (not to mention my last post), the video is all over FB and Twitter and Google…!!
Flashback 2003! A concept named Gmail had launched and I was a strong Hotmail follower back then. But then, remember that those were days when there was no facebook, orkut, twitter and Mark Zuckerberg was still under-age (almost)!
So moving email addresses was no big deal. It just meant an auto forward and it wasnt that I had some 1,000 friends that I had to update on my email change!
So I moved…to GMail (thank god for that!). And within some 3-4 months of use…I noticed something. There were some 4 free invites in my accounts, for the service (it was, for the longest time ever, an invitation-only service!)
As a kind gesture, I sent one to a friend of mine at MSU, only to be told later that he has auctioned that invite for a crazy USD 80!! on ebay!! holy friggin shit…!
Well…I am still friends with that guy (infact I gave him another invite…after what he did…what was I thinking!) and auctioned one more for 45 dollars myself! :)
Whats with these talent shows that gets me to write about them all the while. I guess out of all the facebook links i have shared, 60% of them were for the Bing Photo contest (where i posted a Taj Mahal photo in the contest which had summer as the theme…!!! hahha…imagine…they asking me…so tell us Mr. warikoo…where the f*** so you see the connection….ummmm…ummm…it was summer when i clicked it!)
and the rest would be these videos of Paul Pots, Susan Boyle and Anu Malik…(ok…not the last one…but the video is worth it)
needless to say the photographer’s talent in this case is negligible. its the subject that makes the entire art come out prettier than it ever was. she is R… and this is my world…your eyes…
